Developing logos is more than creating good design. The logo has to coincide with the overall branding strategy and appeal to the audience for which it is intended.

When developing logos, I meet with my clients to discuss:

- Their target audience

- What their overall branding strategy is

- Is the brand unfamiliar or are they looking to update their previously recognized brand?

- Are there specific new brand colors that need to be incorporated into the new logo?

The development of a logo can be a long process. I present multiple designs, and many times a combination of the ones I've presented become the final logo. Many times the logo options are presented infront of a group for discussion.